Free Competitor Analysis Template (Editable Google Sheets)

A ready-to-use Google Sheets template to track competitors’ strengths, weaknesses, and market gaps so you can plan smarter and sell better.

What Did I Include in This Template, and How Will It Help You?

This editable Google Sheets template helps you compare competitors side-by-side on pricing, offers, customer reviews, delivery speed, and more. Perfect for small business owners, marketers, and startup founders who want clear insights without wasting hours collecting data. Use it to spot what others miss and shape your next winning move.

The Competitive Analysis Template is built for business owners who want clarity before making big decisions. It gives you a simple structure to organize research and spot opportunities in plain sight. You don’t need special tools, study your market and act on what you see.

About The Content

Use it to:

Spot market gaps before others act on them
Improve your messaging so it stands out
Compare pricing and offers to win more customers

Keep a running record so you’re never caught off guard

What it covers:

Value proposition and brand messaging
Website performance and user experience
Customer review patterns, both positive and negative
Pricing, promotions, and transparency
Traffic sources and ad strategies
Content topics, formats, and SEO approach
Delivery speed, returns, and support quality

With these points in one place, you’ll know exactly where competitors shine, where they fail, and where your business can win.

Why It Works
Instead of chasing random ideas, you’ll have a clear picture of where you stand in your market and what to do next. Whether launching something new or improving what you already have, this keeps you focused on what actually moves the needle.

Frequently Asked Question (FAQ)

Q1. How is this template different?

Ans. It covers 14 key areas, from brand messaging and pricing to SEO and customer reviews, based on the Competitor Analysis: Spot Market Gaps for Your Business guide. You get more than surface-level comparisons.

Q2. How often should I update it?

Ans. Quarterly for slower industries, monthly for fast-moving ones like e-commerce or digital services. The Google Sheets version lets you keep a running history.

Q3. What do I do after filling it out?

Ans. Use the SWOT-style summary to spot strengths, weaknesses, and opportunities. Then align those insights with your next marketing move, product change, or pricing adjustment.

Q4. Can I use it if I’m new?

Ans. Yes. It helps you see the standards you need to beat and where competitors leave openings. Perfect for setting a strong starting point.

Q5. Does it work for offline businesses?

Ans. Yes. Most categories apply to any business type, with only a few focused on online presence. You can hide what’s not relevant.