This template maps out the exact steps people take before they become paying customers, then helps you plan how to move them forward at each stage. You’ll see how to structure your offers, content, and follow-ups so your audience doesn’t just stop at awareness but continues toward purchase and beyond. It works for any type of business because it focuses on the customer’s real decision-making process instead of random campaign ideas.

Inside the Template, You’ll Find:

• Clear stages from first interaction to long-term loyalty.
• Prompts for creating stage-specific content and offers.
• Space to define the actions you want at each step.
• Sections to identify where people might drop off and how to fix it.
• Examples tailored for both product-based and service-based businesses.